Job Information
BIC Corporation Sr Marketing Manager HE in Mexico City, Mexico
Sr Marketing Manager HE
4141
Marketing and Product Mgmt
Mexico City, MX
For over 75 years, BIC has been creating ingeniously simple and joyful products that are a part of every heart and home.
As a member of our team, you'll be a part of reigniting a beloved brand as we continue to reimagine everyday essentials in new, sustainable and responsible ways.
Our "roll up your sleeves and get the job done" approach to work creates an environment where self-starters, problem solvers and innovative thinkers thrive. BIC team members are empowered to take ownership of their careers and bring their unique perspectives to the table to make a meaningful impact on our mission.
It's a colorful world - make your mark by joining the BIC team today.
Job Description
As Sr. Marketing Manager for Human Expression, you'll be responsible to Plan and direct the growth of the business to the success of the categories to achieve sales objectives in units, value and operating income. Establishing adequate strategies and plans for the successful development of projects in the different categories, supported by promotion and publicity strategies. Generate and execute the brand strategy, paying attention to the growth and satisfaction of consumer needs, ensuring the fulfillment of business objectives.
What You’ll Do:
Plan and develop new products and/or lines.
Prepares the Annual Budget and Business Plan with the strategies and policies to be followed during the year.
Coordinates advertising and promotional activities.
Control all the variables related to expenses; inventories forecast by Skús etc.
Make annual forecast / LTS of the products it handles
Coordinates the development of new business lines and their implementation.
It is responsible for the development of the brand, its image, and its legal compliance, as well as controlling the expenses of the line.
Negotiation with other companies for the development of commercial alliances and development of programs and sale of BIC products
Participation in the development of communication and product strategies and LAM Campaigns of the brands
Projects You’ll Work On:
Achieve the advertising campaigns that are held at the LAM level in a timely manner
That the products we launch are on time and we send an optimal LTS to ensure its availability
Ensure compliance with ASR, OIS, GP, Volume and Net sales. of the brands
The agencies with which to work are selected, the ideas and brief for the development of campaigns are given
Decision making of all category plans
Negotiation with all media, packaging, promotional companies and BTL agencies
Responsible for the distribution of expenses of the categories
Qualifications:
Bachelor degree in Marketing, Industrial Engineering, systems or related.
5 years in brand management or mass consumption goods in transnational consuming good companies as Brand Manager or Grouper.
Advanced business English.
Financial Language with basic knowledge of Financial Statements.Knowledge of Retail Index, Advisor or Nielsen databases.
Leadership experiencie
BIC is an Equal Opportunity Employer. We strongly commit to hiring people with different backgrounds and experiences to help us build better products, make better decisions, and better serve our customers. We do not discriminate based upon race, religion, color, national origin, gender, sexual orientation, veteran status, disability status, or similar characteristics. All employment is decided based on qualifications, merit, and business need.
BIC is not seeking assistance or accepting unsolicited resumes from search firms for this employment opportunity. Regardless of past practice, all resumes submitted by search firms to any team member at BIC via email, or directly to a BIC team member in any form without a valid written search agreement in place for that position will be deemed the sole property of BIC, and no fee will be paid in the event the candidate is hired by BIC as a result of the referral or through other means.